In 2023, social media marketing is going to continue to grow. With over 90% of marketers utilizig social media for businesses, it’s now more important than ever to build your brand’s presence on popular platforms like Instagram, Facebook, LinkedIn and TikTok.
This task can seem daunting, especially if you don’t consider yourself a social media expert. Still, there are simple ways to elevate your brand’s social media presence and build a strong following.
1. Be Consistent
One of the best ways to improve your brand presence is to be consistent with brand design, messaging and posting.
How you style your brand is essential because it’s how people will recognize your brand when they see it on social media platforms or in the real world. Using the same colors, fonts and similar images when you post gives you strong brand recognition and increases the likelihood that followers will utilize your products or services.
Style consistency is important, but it’s also important to be consistent with messaging. In the same way that people will recognize the colors, fonts and images you share, they will also learn to recognize your brand voice. Consistency in voice will help your audience feel like they know your brand, making them more loyal.
Social media is fast-paced, so consistent posting will also help elevate your social presence. If you go too long without posting, your content won’t be as memorable or impactful to your audience.
2. Define Your Goals
When posting on social media, you need to have a clear business goal. Ask yourself what you want to achieve by creating a brand presence online. This might be different for every business, but common goals include boosting website traffic, increasing sales or building brand awareness.
Once you have a goal, creating content that helps you reach it will be easier. Remember that your goal might change every so often, creating a need to shift your content, but as long as you’re posting with your current goal in mind, your brand will be on the way to social media success!
3. Develop a Content Strategy
Creating a content strategy for your brand is an essential step in social media marketing. This will determine the type of content you post, the platforms you use and when you post.
The first step to developing a content strategy is defining your target audience and researching their social media habits. What social media platforms do they use most? When do they use them? What kind of content do they interact with? These questions will help you determine the rest of your strategy.
4. Engage With Your Audience
You'll want to create engaging content for your audience when posting on social media. Depending on the platform you use, the type of content that gets the most engagement can vary. For example, carousel posts and Reels tend to perform better when you are trying to create engaging Instagram content.
On top of making sure your content is engaging, you need to ensure you are engaging back with your audience. Liking content, replying to comments or sending direct messages will ensure that your followers feel like they are part of your business community. Thoughtful and active interactions will get more reach and improve brand reputation.
5. Track Analytics
Social media analytics give you insight into your social media performance. It’s important to take note of these numbers, as it’ll give you a better idea of how to shape your content moving forward.
Analytics can give you essential information about your audience by telling you when they use social media, or what type of content they prefer. If you notice your followers don’t engage a lot with a particular type of post, you can avoid those moving forward. If your followers are most active on Wednesdays, you can make sure you’re posting then.
Analytics also gives you insight into a campaign or ad performance. If you are running ads, it’ll tell you how many people you reached, what they clicked on, where they’re from and more.
If you’re investing time into social media, you’ll want to know that your strategy is working. Analytics can help you keep track of your progress throughout the year, letting you know how many followers you’ve gained, if your reach has gone up and other helpful information. Analytics are essential to social media marketing, so don’t ignore them in 2023.
Creating an effective and memorable brand presence on social media is more critical than ever. It builds your brand reputation, increases revenue and creates more exposure for your business.
If you want to elevate your social media in 2023, but don’t have time to create content, post or engage with an audience, consider hiring a social media marketing agency. SHARE Social Concepts offers a wide variety of services to help your brand reach its full potential, including:
Real Estate and Lifestyle Marketing
Social Media Management
Photography and Videography