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Your Guide to Creating Engaging Instagram Content

Instagram is constantly evolving. It seems like every other week there is a new layout, feature, or trend to try. This can be frustrating for brands trying to stay on top of their Instagram presence, but the good news is that most of the changing features are designed to benefit businesses.

To help you stay on top of your social media game, we’re giving you the rundown on how to make the most of your Instagram Business account.

Carousel Posts

A carousel post on Instagram is a post that has multiple photos in one. These perform better and get more engagement than single photo posts. A good way to do this is by making posts for tutorials, infographics, spotlights, storytelling, before and afters, and engagement prompts. You can post up to ten pictures in a carousel, so have fun with it!


Instagram Reels are quickly growing in popularity thanks to Tik Tok. It’s one of the best ways to get engagement up on your brand account. The most important thing to keep in mind when creating Reels is what is trending. The music you choose, the style of your Reel, or popular voiceover techniques are things you should keep in mind when you’re making a Reel.

Always include a caption with your Reel. It’s best to keep them short and sweet and include relevant hashtags at the end. Also, make sure there aren’t any watermarks from video editing apps or Tik Tok before you hit post.

Pro tip: Post your Reel on your feed and story to get more views!


Using Instagram stories is a great way to increase engagement and broaden your reach. They tend to get more views than posts on your feed and can show a lighter side of your brand.

Stories can seem daunting, but once you know how to use them effectively, you’ll feel comfortable posting every day. Using Instagram’s built-in tools is an easy way to start. The Polls, Ask a question, or Quiz tools encourage people to interact with your story and increase engagement.

Another way to reach more people is by using hashtags and location tags. This helps you reach more people, even if they don’t follow you. Being consistent is also important. The more you post, the more times you are at the top of your follower’s news feed.

Don’t forget to add links to your website to your stories. It’s a great way to increase your website traffic. People are more likely to click an easy-to-access link on your story than one placed in your bio.

Save your Instagram stories to the Highlights on your profile so people can see them after they expire. You can have fun with this and come up with cute Highlight names and cover photos.


Instagram Guides are great for sharing posts, products or places with your followers. Guides function like a mini blog post that your followers can scroll through and read right on your profile. When creating a guide, you pick the posts, products or places you want to share, then add a title, description and cover photo.

To make the most of your Guides, think about what your followers need and try to share that information with them. Guides that revolve around the community of your brand will perform best. You should also post them on your Story for more engagement.

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